When Google unveiled the first Chromebook in 2011, it did little to impress. It was little more than a stripped-down laptop which didn’t even work correctly without an internet connection. However, what few understood at the time was how incredibly visionary the Chromebook truly was.
As more and more businesses and products are developed that exist solely online, the concept of digital rights management is gaining importance. Digital technologies and creations may not be susceptible to physical theft, but they can still be stolen online with equally devastating consequences. At best, this may result in a company losing the competitive edge in an industry. At worst, such theft may lead to the exposure of sensitive data such as consumer information or trade secrets.
We’re well into the era of digital globalization, where businesses can deliver goods and services to far-flung communities around the world. That’s exciting because it opens many new doors for growth, innovation, and connection. However, when all eyes are focused on the frontier, it can be easy to overlook the benefits of community involvement on a local level.
In today’s economy, it’s the customers who call the shots. With the internet putting thousands of options into reach, a single interaction can send a company spiraling to fame – or extinction. As such, there’s an immense pressure on companies to get that interaction right. Yet, customer service remains mired in stereotypes of lackluster encounters with tired, glassy-eyed clerks. The quest of how to improve customer service is an uphill battle at best.
Cubicles are boring, and so are companies without a positive organizational culture – 88 percent of employees agree to this. Who would know better than the people who spend nearly two thousand hours per year in that environment?